Bigger deals from your personal LinkedIn, shortened sales cycles, and the algorithm pushing you onto buyer's feeds. Loro Flow builds a system that makes it happen from one hour of your time per month.
You post once, get busy, disappear for three weeks, and start over from zero.
While you're quiet, your competitors are showing up in your buyers' feeds. Every day.
When those buyers are ready to purchase, you're not even in the conversation. They've already built trust with whoever showed up.
You've tried to make LinkedIn a habit before. It keeps falling off because there's no system behind it. That's what actually needs fixing.
We record a conversation about your expertise, how you think, and what your buyers care about. Not a questionnaire. A real conversation that captures your actual voice.
From that single hour, we pull video clips, LinkedIn posts, and blog articles. One session, 17-20 pieces of content. All in your voice, built on a system that tracks what's working from day one.
Content goes live. Performance data flows back. We refine the approach every week based on what your audience actually responds to.
Your founder brand builds momentum. Warm inbounds start coming in. Your sales team has content to share. The system runs without eating your calendar.
larger deals when founders are active on LinkedIn
LinkedIn / Search Engine Journalmore engagement on founder content vs. company pages
Refine Labsof investors research founders on social media before taking a meeting
Industry research via Postkingclose rate on warm inbounds vs. 1.7% for cold outbound
HubSpotof decision-makers say thought leadership led them to start buying from a company
Edelman-LinkedIn B2B Reportof decision-makers are more receptive to outreach from companies with strong founder content
Edelman-LinkedIn B2B ReportEvery like, comment, and repost here came from ICP. Not colleagues. Not friends from old jobs. Buyers.
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Speaker: APMP BIDx The Big One
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Speaker: RFWin 2025
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Content that builds authority and keeps you in front of your buyers. The system extracts what you already know, pulls in trending topics across your industry, and turns it into posts that educate your audience on what matters right now.
Every post, every campaign, tracked. Performance metrics feed back into a system that analyses what's working, adjusts what isn't, and keeps you on the right track.
Outbound systems, competitive analysis, CRM cleanup. The GTM work that falls through the cracks when everyone's wearing too many hats.
Most ghostwriters hand you content and hope it lands. No feedback loop. No data. No way to know if it's working. Loro Flow is different. Every piece of content is tracked. Performance data feeds back into the system so we iterate fast, double down on what's working, and stop guessing.
Every sales team wants founder content they can share with prospects. Warm inbounds shorten sales cycles and build trust before the first call. When your personal brand is active, your pipeline doesn't just grow. It gets warmer.
Heather Melton
Founder
Loro Flow
8,000+ followers built from scratch in the niche bid/RFP/proposal space
I was an Account Executive at two SaaS companies that had zero marketing in my territory. No brand awareness. No inbound pipeline. Nothing.
So I built my own. I created a personal brand that educated my audience on the real problems they were dealing with. Not feature drops. Not corporate jargon. Content that sounded like a person who actually understood their world.
It worked. People in the territory knew those companies because of my posting. I went from unknown to being invited to speak at national conferences in the UK and the US, in an industry I'd never even worked in. That's what happens when your content connects.
But the whole time, I kept thinking: this would be so much more powerful if the founders were doing it. My content built awareness. A founder's content builds trust, shortens sales cycles, and gets buyers reaching out before you even pitch them.
Every founder I talked to had the same problem I'd watched play out from the inside. When they posted, it was something they'd hired out. It sounded corporate. No personality. No connection to what their buyers actually cared about. Once in a while something would hit because they'd personalise it, but mostly it was feature announcements into the void.
That's the gap Loro Flow fills. The system I built for myself, packaged for founders who know LinkedIn matters but don't have the time or the playbook to make it work.
Nathan Lippi
Founder, Clay Bootcamp
I HIGHLY recommend working with Heather. Never for a second have I regretted it. She built communities from scratch through creating content, podcasts, and building groundswell. Now she's turning great insights into clips and other content to share with the outside world. Please don't hire her as a content creation client and make me regret telling my secret to the world.
Been posting consistently for 2 months now without double checking anything.Founder, Cybersecurity
René Nießen-Moloney
Sales Director DACH @ Factorial
Heather is truly one of the most creative sales leaders I have come across in the last 16 years. Always finding ways to engage with prospects in an innovative way by successfully creating meaningful new relationships via LinkedIn or other marketing channels. If you are looking to fuel your lead engine, Heather is THE person you want to have on your team!
Christina Godfrey Carter
Founder, Stargazy
If I could hire Heather, I would hire Heather. Heather genuinely knows her stuff and gets it done.
Before, I invested 3 hours per week to post on LinkedIn. Now it's 1 hour per month.Founder, Climate Tech
Christine DeRose, MA
Sales Leader, SaaS & FinTech
Heather was highly acclaimed as the consistent top-performer, problem-solver, report-builder, email campaign creator, system expert, and reliable supporter! Heather is incredibly tech-savvy, driven, smart, funny, positive, generous, and creative!
Thalia Hesselink
Marketing, Attendi
Worked with Heather during her time at Altura. Very inspiring! Such a master at building a community and content creation. Rolls up her sleeves and gets to work.
You're a founder who knows LinkedIn matters but can't make it stick.
You've tried ghostwriters and they made you sound like the company page.
You need GTM systems but everyone's wearing too many hats.
You want content that sounds like you, at a pace that actually works.
You want to be educating your audience on what's trending in your industry, not just talking about your product.
You'd rather spend one hour talking than ten hours writing.
We record a one-hour conversation. Not a questionnaire. We talk about how you think, what your buyers care about, and what you'd say if you had the time. That recording becomes the raw material. Every post sounds like you because it starts with you.
From a single one-hour session, we extract 17-20 pieces of content. LinkedIn posts, video clips, and long-form articles. That's enough to keep you visible consistently without you having to think about it.
You'll always have the chance to review before anything goes live. But honestly, most clients stop checking after the first few weeks because the voice match is that close. The system is built to sound like you, not like a content agency.
Most founders start seeing increased profile views and engagement within the first 2-3 weeks. Warm inbounds and pipeline impact typically show up within 2-3 months. The system compounds. The longer you run it, the stronger it gets.
One hour per month. That's the interview. After that, we handle content creation, scheduling, and performance tracking. You stay focused on building.
You get a full list of everyone who interacted with your content, including who they are and what kind of interaction it was (like, comment, repost). The system has powerful filters so you're not wasting time scrolling through noise. You only reach out to people who match your ICP. And the full list is always there if you decide to expand your targeting later.
No. The system works whether you have 200 connections or 20,000. What matters is consistency and relevance. Founders with small but targeted audiences often see faster results because their content reaches the right people.
Most ghostwriters hand you a Google Doc and hope it lands. No tracking. No iteration. No data on what's working. Loro Flow builds a system. Every post is tracked, performance data feeds back in, and we adjust weekly. It's a growth engine, not a content dump.
