Blog
Insights on founder-led content, LinkedIn strategy, and building GTM systems that work.
Why your reps spend 72% of their time not selling (and what to fix first)
Where a rep's week actually goes, why signal data alone doesn't save the time, and the one thing a founder should fix first.
GTM EngineeringWhat is GTM engineering, and does a seed-stage founder need one?
Why hiring an SDR or AE first often breaks, what the first system should be, and why founders shouldn't be building it themselves.
SignalsB2B buying signals: why one signal is rarely enough
How to layer buying signals, which ones give the highest return, and why funding and leadership changes need careful timing.
StrategyContent-led outbound: the playbook for founders who hate cold email
Cold email response rates have dropped below 2%. Here's how to build warm pipeline from LinkedIn engagement instead: track, enrich, and reach out to people who already know you.
ToolingThe solo founder's GTM stack: the tools I actually use
Clay, HubSpot, Vercel, Claude Code. How one solo operator built a content-led pipeline without a sales team or a RevOps hire.
Behind the ScenesHow I used Claude Code to take my site from SEO score 68 to 98
A static HTML site, no framework, no CMS. Starting score: 68.5. Here's every fix that took it to 98 in two weeks, and where I still had to think for myself.
StrategyWhy founder-led content shortens B2B sales cycles
The data is clear: buyers trust founders who show up. Here's how consistent LinkedIn content compresses your pipeline from months to weeks.
StrategyHow many LinkedIn posts should a founder publish per month?
Consistency beats frequency. Here's the real answer on LinkedIn posting cadence for B2B founders, and why most get it wrong.
ComparisonGhostwriter vs. content system: what founders actually need
Most ghostwriters hand you a doc and hope it lands. No tracking, no iteration. Here's why founders need a full content system around the writing.
DataThe ROI of a founder's personal brand on LinkedIn
3.7x larger deals. 50% of pipeline. 14.6% close rate on warm inbounds. The numbers behind founder-led content are hard to ignore.
VoiceWhat to do when your LinkedIn content sounds like the company page
If your LinkedIn posts read like press releases, your buyers are scrolling past. Here's how to sound like yourself and actually connect.
GuideThe founder's guide to LinkedIn in 2026: what actually works
The LinkedIn playbook has changed. Video-first content, verified human signals, and founder-led posts now dominate. Here's what to know.
SalesWhy your sales team wants you posting on LinkedIn (even if you don't)
Your AEs are sharing competitor content because you're not giving them yours. Founder content gives sales the warm intros they can't create alone.
StoryContent I've created: what 8,000 followers in a niche space taught me
I grew to 8,000+ followers in the bid/RFP/proposal space from scratch. No ads, no viral hacks. Here's what actually worked.
ProcessThe one-hour content system: how to create 17-20 pieces from a single conversation
One hour of your time. 17-20 pieces of content. LinkedIn posts, video clips, long-form articles. Here's how the content extraction process works.
StrategyWhy most founder content fails (and what to do instead)
You've tried posting on LinkedIn. It didn't stick. Here are the 5 reasons founder content fails and the system that fixes each one.