Reps spend just 28% of their week selling. The rest goes to everything around the sale. I build the systems that handle that work, so your team spends their time on the one thing that matters.
Book a CallGTM automation is the research, scoring, and prep work that sits between a list of accounts and a rep's first conversation, built to run without anyone doing it by hand. Signals come in, accounts get enriched and scored against your ICP, and your reps see who to contact, why now, and what to say.
You've raised, you've hired AEs, and they're grinding through lists without the right signals or the right messaging. Every good call takes an hour of digging to set up.
You're doing founder-led sales and you want GTM running on a system, so your time goes to the product and the raise.
The common thread: pipeline that runs on effort instead of systems.
I build the research, scoring, and prioritisation layer that sits in front of your reps. They open their pipeline and see exactly who to call, why, and what to say.
Company enrichment, hiring signals, tech stack, revenue indicators, and recent news, compiled automatically for every account before your reps touch it.
Every prospect scored 0-100 against your ideal customer profile across five criteria. Only Warm and Hot accounts move forward. Cold-fit prospects are filtered before they waste rep time.
Priority 1: reach out now. Priority 2: reach out this week. Priority 3: nurture. Every account slotted automatically based on ICP fit and opportunity score.
One-line outreach hook per prospect, generated from their specific situation: recent funding, headcount growth, hiring signals, competitor activity. "Your closest competitor just opened three roles in your target market" is more useful than a generic opener.
The system tracks hiring, funding, and market moves at companies competing with your prospects. If a prospect's main competitor just raised a round or expanded into their market, your rep knows before the call.
Most buyers have a shortlist before they talk to anyone. In 6sense's 2025 study of nearly 4,000 B2B buyers, the winning vendor was on the day-one shortlist 95% of the time, and the vendor buyers contacted first won four out of five deals. Signals are how your reps show up while that shortlist is still forming, with a reason to reach out that fits what's happening at the account.
Former customers who have moved to a new company, and people who have been on a deal with you before. They already know the product.
Closed-lost deals and old conversations that come back to life.
Roles on a company's careers page show what they're building and where they're stretched.
Timed so your reps start nurturing a new leader, instead of pitching them in their first busy months.
Only where they matter for your product, paired with a second signal, and with messaging that fits the company's stage.
The tools a company adds or drops can show fit and timing.
One signal is rarely enough, so the system layers them to give your reps a real reason to reach out. On top of that baseline, most industries have signals specific to them. They fire less often, but the hits are high quality, and I can build those in too. More on how this works in B2B buying signals: why one signal is rarely enough.
Sorted by priority tier and ICP score. Priority 1 at the top. Everything your rep needs to know about each account, without opening a second tab.
One-line opening angle for each Priority 1 and Priority 2 account. Based on their actual situation, not a template.
Which of your prospect's direct competitors just made a move: funding, hiring, expansion. Timing intelligence for your reps.
Their AEs had plenty of prospects but too few relevant ones, and every piece of outreach that actually landed took a huge amount of manual digging to put together. Leadership wanted market signals instead of a static list, but they didn't want six separate alerts flooding an AE's day. And they weren't interested in buying another tool to manage it.
The build combined six signal types, pulled from their own CRM, hiring activity, M&A movement, and their CRM partner ecosystem, into a single view that updates in place as new signals come in on a lead. It went straight into HubSpot, where their AEs already worked, with no extra alerts stacking up and no new tool to learn.
AEs were part of the build from day one. Every decision about what to surface and where got checked against what they actually needed, week over week. I spent years as an AE before this, and I still build the way I wished someone had built for me back then.
"If your end users aren't going to use it, you've just built something cool that doesn't matter."
It depends on what you already have. Each build works around your existing setup, and I can wire the output into your CRM so your reps see it where they already work. The signals come from public sources and your own data: funding, hiring from company careers pages, leadership changes, tech stack, M&A, and your CRM history.
No. The output can land in the CRM they already work in, with each account updating in place as new signals come in. On the Series A build above, that was a hard requirement.
It depends on your market. The baseline covers past relationships, your CRM history, hiring, leadership changes, tech stack, and funding or M&A where they fit. On top of that, I look for the signals specific to your industry, and layer them so each one reaches a rep with context.
Your reps. The people who'll use the output review it every week from the start, and what they need decides what gets surfaced and where. If your end users aren't going to use it, it doesn't matter how clever the build is.